How to Linkbait easily

Links are easy to acquire if you have something powerful enough it attracts a lot of attention. Stuck for an idea? Try theĀ Linkbait Generator.

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“Local Search Ranking Factors 2010″ published!

David Mihm’s essential (and very thorough) reading means lack of sleep tonight, but more sleep in the long run!

Local Search Ranking Factors | Local SEO Best Practices for Google, Bing, Yahoo.

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The Complete Guide to Search Engine Optimisation

The Complete Guide to Search Engine Optimisation:

Test and Adapt.

Make sure you have something keep you awake, perhaps some caffeine.

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Integrating Twitter with Google AdWords

This simple head-smacking idea caught my eye today. This represents a breakthrough in social media and SEM integration, and is an excellent way for businesses to make full use of their Twitter accounts.

I’ve always been a little sceptical of the time it can take to develop a converting number of ads for the Content Network versus the more captive audience of the Search Network. This should make it easier to promote a range of messages easily and quickly, perhaps with a focus on either gaining new followers or linking to promotions via a shortened URL within a Tweet. Great for branding, good potential for sales. It’s an excellent opportunity to focus on cost per-acquisition for an SEM campaign and makes the Content Network more worthy of attention for some.

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Quick thought: Why no Dofollow Links for Retweets on Twitter?

Oh my, if Twitter didn’t use the ‘nofollow’ element can you imagine the abuse it would have received in it’s first year or two? It was bad enough that it started off seemingly as a place for spammers and social media experts desperately trying to promote their services.

Thankfully Twitter has come into its own as a (democratic) forum for interesting discourse, comment and news.

It’s a great place to promote website content in a way that can go viral and can in turn lead to a load of new links from blogs and other sites, why not cut out the middle man and give Retweets a “dofollow” link for outgoing links?

Perhaps this would be best served for RTs over a certain threshold (perhaps a thousand? Ten thousand?). But doesn’t a link which receives so much coverage deserve some link juice?

Please feel free to add a comment below.

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An Artist’s take on the ‘Art of SEO’

In this ‘news’ story from the NME, M.I.A. (who makes great music) says a few nasty things about Google and conjures up the default go-to link for anyone trying to make a conspiracy about anything.

Please allow me to indulge this petty whim and try and rhetorically answer some of M.I.A.’s concerns.

It’s a bit lazy on her part really, but there we have it. Yes Google give government websites authority to rank for various topics, but would the C.I.A. have let the George Bush Google Bomb happen?

Google and Facebook are mostly responsible in collecting personal data, but what would be the advantages (from a national security perspective) of making it all public? Universal Intelligence gives no one party an advantage.

If anything, Facebook doesn’t exactly wield complete control over the sort of content it wants to promote.

Perhaps I’ve lost my anti-capitalist lean of 10 years ago and sided with The Man, but I’d like to think that then I would still have questioned the lack of logic in M.I.A.’s comments.

I mean: are the C.I.A. really responsible for Farmville?

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Google Maps: A signal used in Organic SEO?

Consider this: A new website, four pages, minimal content. Some information about services and products. Examples of previous work. No location information. No company address. Nothing about ‘areas covered’. Nothing specific enough in the domain extension. No Meta Geo-Tagging. No links or external content mentioning location. Except for one: a Google Places listing.

See for yourself (it’s a Google search for “buffets haydock”)

It’s well known that a Google Places position in the 7-pack (used to be 10-pack) can use SEO as a ranking signal, but the other way round? Very interesting…

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